Risk Communication and Behavioural Change

The abstract reads: "Managed retreat policies are increasingly being considered as an alternative to the use of hard structures. However, attempts at implementation of managed retreat have often been met with considerable opposition from affected property owners and have created conflict within communities. The presentation will feature a successful case study where risks and other matters were effectively communicated to support a voluntary managed retreat project. The outcome of the project was that the Waitakere City Council was able to purchase over 80 houses from areas facing increasing risk from flooding, rather than continue to invest in flood protection works. Particular attention will be paid to key messages, communication channels and messengers used in this project, and how these influenced the audience’s reception and project outcomes."