2013 Climate Adaptation Champion, Community - Green Cross

 

Green Cross CEO, Mara BunnGreen Cross Australia - adaptation innovation through digital engagement.

In 2010, Green Cross Australia secured Queensland Natural Disaster Resilience Program funding to tackle the challenge of helping Australians prepare for more severe and frequent extreme weather events. They brought together key stakeholders to jointly develop and deliver a new initiative, including CSIRO, Bureau of Meteorology, Local Government Association of Queensland, Insurance Council of Australia, Volunteering Queensland, Residential Tenancies Authority, State Library of Queensland, Suncorp Insurance, James Cook University, Channel 10 and the Property Council of Australia. Together they built a world-first online portal to deploy cutting-edge tools and Australia's best climate research to empower Queenslanders to assess their vulnerability to natural hazards and future trends, and take practical action to become more prepared to respond and bounce back stronger after an extreme weather event.

Harden Up - Protecting Queensland enables Queenslanders to:

• Be aware - identify their personal risk exposure to cyclones, bushfires, severe storms and storm surges through an engaging website that presents localised information on historic events in a multimedia rich environment

• Prepare - take practical actions to reduce their vulnerability to extreme weather events

• Help others - build community resilience through community engagement

• Disaster Connect - a central place to connect communities with social media and official information about emergency situations.

Since launching in late 2011, the Harden Up – Protecting Queensland program has seen:

• Over 38,000 people access the website

• Over 160,000 pages of content viewed

• Over 17,000 individual actions taken to prepare for extreme weather in Queensland

The program has received national and international recognition for its contemporary and innovative approach and was honoured with an Outstanding Achievement Award at the 2012 Interactive Media Awards.

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